More lenders are turning to social marketing on the web to promote their reverse mortgage business using tools like Facebook and Twitter. Even the NRMLA started hosting marketing panels on social media tools during its road show and as someone who is a believer, it’s clear that people in our industry are interested… but is Facebook the place to be?
In March, Inside Facebook released data which showed that seniors were among the fastest growing demographic of users. However, new data shows that while the social network saw a surge in the 55+ crowd earlier this year, in April and May the number of active users over 55 decreased by over 650,000.
In the comming weeks we will be showing you a better way to link your website if you have one to ours. We will show you how we can even build you your own network of sites that promote you!
Stay tuned for more on this.
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